Second, everyone starts to re-think the part women can play in their own communities. A recent study in India found that merely owning and using a bank account led women to work outside the home more. As a result, they earned more money, but they also changed men’s perception of them. By defying a social norm that confined them inside, they started to change it.
Women acting on their own can do what all the philanthropic organizations in the world can never accomplish: change the unwritten rule that women are lesser than men. Our role, as we see it, is to make targeted investments that give women the opportunity to write new rules.
First, our new gender equality strategy will seek to link women to markets. Hundreds of millions of women help run small farms across Africa and Asia, raising crops and livestock, but in most cases, they do so without knowing what is a fair price for their products. We want to help them overcome this barrier and prosper from their labor. To do so, we’ll support women farmers as they organize in collectives that aggregate produce from small farms and sell it to buyers at a fair price and, where possible, use mobile phone applications that provide real-time price information.