y cofounder Anne Halsall and I met in 2015 when we were both working at Postmates. I was a brand-new mom at the time and Anne had two young children. After I came back to work after maternity leave, we both bonded over our challenges as working moms. We discussed everything from childcare to breastfeeding. Having both worked for various great tech companies, we realized that the world class engineers we were used to working with were not working on solving problems for parents.
We saw a big opportunity to bring technology to parenting with over 90% of new parents being millennials and used to having technology at their fingertips.