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Welcome to Evoke—a place to start conversations, amplify new voices, and forge stronger bonds between change-makers.

I’m glad you’ve joined us, and I’m excited about what we’ll learn from each other.
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Animation of a woman standing in front of a blank canvas, preparing to paint a still life portrait of a plant on a table. by Libby VanderPloeg
January 2020
Beginnings

A Note from Melinda


We put a lot of pressure on Januarys.

New years, we are often reminded, are an opportunity for a new start. We’re encouraged to take a hard look at ourselves and our habits and think about how we can do better.

While it’s nice to think that there’s some magic transformational power in the first days of a new year, the truth, of course, is that our personal journeys aren’t necessarily tied to a shared calendar. Maybe the new beginning that will change everything for you happened last fall. Maybe it will come later this spring. There may not be a champagne toast or a ball that drops at midnight, but these pivotal moments deserve to be recognized, too.

In that spirit, Evoke is starting the new decade by asking contributors to share how they’ve approached new beginnings in their own lives.

Happy new year.

What's Inspiring Me

Ava DuVernay’s ARRAY is Disrupting Norms and Building Community

When I visited ARRAY's creative campus recently, I got to see firsthand how the team is disrupting norms and building community around inclusive creativity. By supporting and amplifying creators of color, they are helping to make diverse voices heard and importantly, urging us all to act to address the injustices we see around us.

Congratulations, Ava DuVernay and the entire cast and crew of When They See Us, for your win at the Critics Choice Awards.

Seeking: Innovative Solutions for Elder Care

Every day Americans deal with unmet needs in caregiving, and women are often left to pick up the slack. It’s time for innovation around caregiving. That’s why my company, Pivotal Ventures, is partnering with Techstars to fund an accelerator focused on creative caregiving solutions for elder care.
Learn More

Over 2 Million Federal Employees Gain Access to Paid Parental Leave

Over two million federal employees will now receive paid leave when they become parents. This is an important step toward a comprehensive policy for all U.S. workers, and I’m grateful for the bipartisan support from lawmakers and advocates. I hope we continue to see momentum build this year, because no one should have to choose between a job and caring for a loved one.
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