A Note from Melinda


My new book, The Moment of Lift, is about empowering women and girls to rise. For me, the title brings back childhood memories of watching the Apollo launches, the unforgettable sight of a rocket breaking the bonds of gravity and shooting into the sky.

That image captured my imagination, sparked my curiosity, and proved to me that incredible things are possible when we overcome the forces that are pulling us down. That’s why this edition of Evoke is dedicated to the concept of lift.